Not only did I increase pageviews, but also average visit duration, pagers per session and decreased the bounce rate with these techniques.
I briefly touched on how I did this in January’s income report but I wanted to make a post to fully explain what I did and how you can do the same. Before I get into the exact strategy, I first want to highlight the improvements that I got out of these changes I made.
I implemented these changes at the end of December which means I have one full month of data to compare and see how the changes affected the site.
December Vs. January
To better analyze these stats I have put all of the data in an easy to read table below
|Traffic Stat||December Stats||January Stats||+/- Change|
As you can see, every aspect of user engagement went up considerably in January compared to December. These two months were perfect to compare against each other since the total amount of unique visitors was almost equal. Matter in fact, January actually had LESS visitors than December which makes the results even more impressive.
Other variables that remained constant were the number of posts in each month, which was actually zero, as well as the number of PBN links. In December I added two PBN links and in January I added 3 PBN links but the third link was posted on january 31st which means it had zero affect on the results of this comparison.
Also one other thing to note, these changes were done on my niche site WP, which is always included in all of my income reports. This site is an Amazon Affiliate site and has around 50 pieces of content.
I am sure that by now you are wondering what it is that I did and how you can do the same. Let’s hop right into it!
The Tweaks and Changes Implemented
These tweaks/changes work best for a website that has at least 20 pieces of content and has individual product review articles. Without them, it really isn’t possible to even implement these changes.
Link to Product Reviews from Comparison Chart
Anyone that has an Amazon affiliate site I am sure they either have a comparison chart or have at least tried it out. It was made popular by Spencer Haws over at Niche Pursuits but for a good reason, it is wildly effective!
Most of the time these comparison charts look like the image below(from Spencer’s post about comparison chart)
The table usually consists of things like the product name, weight, rating, price and other important details about the specific product. It also usually contains a link to amazon for each item. This is what almost 99% of the comparison charts look like.
If my comparison chart was the one pictured above I would leave it exactly the same but add a column to the very end of it on the left side called “Review”. In this review column I would say something like “Read the full Fallkniven Pilot Survival Knife Review Here” and that would be the anchor text for a link that links to the actual item review on your site. Do this for every item in the comparison chart and that’s it, you’re done!
To give a visual representation of what this would look like I created a mock column to show you exactly what I mean.
The “MODEL NAME” would be replaced with product name or model number of the item in the comparison chart. The example column above would go on the very far left of the comparison chart. Remember, this links to the actual product review that is on your site.
Doing this has many benefits, obviously it improves user engagement like I have shown you but it is also great for SEO. When you link out to each review it passes link juice to each review which helps it rank in the search engines. Since the model number or product name is in the anchor text, you will often see your review posts start to rank for the products name. This will bring in many long tail searches which is perfect. You are also interlinking your posts/pages which Google loves to see as well.
Ideally you would want all of your review articles to link back to the page where you have your comparison chart. Google will see this and know right away that the page with the comparison chart is a main hub and would be something that deserves to be high up in the SERPS.
Doing this will also automatically silo your site and make it easier for Google to crawl. Silo’s can be confusing and this is an easy way to silo your site the right way. The example below will demonstrate one variation of how you can silo your site effectively.
The above image is one of many different variations that you can use when you interlink your review posts and main article. The main thing to remember is that all of the link juice should flow through each article and link back to the main article which contains the comparison chart.
This way when you throw PBN links at the main article, all of the link juice will drip to all of the review articles and then help them rank too. Its a win-win when you set it up this way.
That pretty much wraps it up for this part, it is a straightforward process that doesn’t take very long to setup but you will see some awesome results from doing the above. Implementing these changes will create a significant increase in user engagement as well as conversion rates.
I think that the conversion rates on Amazon increased because people were more ready to buy once they reached Amazon. This comes from them reading a full review on your site then clicking through to Amazon instead of having to do further research somewhere else on the internet. This allows the customer to go through the whole buying process on your site then when they are ready to buy you send them to Amazon. Really is an awesome technique.
Add a Top 10 Popular Post Widget to the Sidebar
Again, you are going to need some individual product reviews on your site for this to be as effective as possible. This only takes 5 minutes to set up but I have seen some awesome results. Basically all it does is show the most popular posts on your site in the sidebar at all times which helps decrease the bounce rate and increase pageviews.
The plugin I use is called Top 10 and you cand find it but just searching for it in the plugins section of WordPress. It is a simple plugin that will display the most viewed posts on your site.
How I use it is for example let’s say I have a site about cameras, I will display the top 7 most viewed camera reviews on my site and name the widget “Most Popular Cameras”. Quick and easy way to get the most popular content in the face of all of your visitors.
Quick Tip – In the setting for this plugin scroll all the way to the bottom and check the box that says “Use default Style” this will format and style it perfectly. Also make sure the top posts only consist of individual reviews of products instead of pages covering broader topics.
If you want to take it a step further you can get a plugin called Q2W3 Fixed Widget and then make the top 10 widget with the popular posts stickied in your sidebar. This will make it so when people scroll down the page the most popular posts on your site will scroll down with the visitor. This will put your most popular content in front of the eyes of all of your visitors at all times.
These are some simple, yet highly effective techniques that anyone with an Amazon niche site can put into effect right away. It doesn’t take very much time to make these changes but the results will be worth it!
This is my first time really writing a post like this and I am hoping you all enjoyed it. There is going to be other posts like this and a lot of other cool content coming to Passion into Paychecks, or PiP, in the near future so stay tuned! Thanks for reading and I hope that this information will help you earn more on your niche sites.