I was inspired to write this article and make the videos below after I was able to find a handful of undiscovered keywords for my product. I also learned how to properly use Amazon’s “Search Terms” not too long ago and I wanted to share with you all what I learned and how I did it.
This is not considered an update in my Amazon FBA case study because it is more of tip than an update on my own business. These tips are mostly geared towards people that already have a product selling on Amazon but, it will still be useful to anyone planning on selling on Amazon at some point.
I have broken down these tips into two different parts, so let’s get started with the first part now!
How to Find Unknown Product Keywords – Part 1
I was able to find 10+ new keywords with a solid amount of monthly searches that I had NO idea about by using this method. With that being said, it takes a couple different tools to make this possible. The list of tools needed are below:
- Merchant Words – $9/month coupon code here
- Amazon Keyword Tracker – Amz.one/AmzTracker/any you want
- Spreadsheet – I use Excel but you could use Google Sheets
Part 1 Video
I have put together a video that will walk you through each step of the process so that you can do the same with your own product. Check it out below:
If you are following the video, you should now have a list of new keywords that you can now try to rank for within Amazon. That is what the second part of this tip will cover.
How to Rank Keywords Using Search Terms – Part 2
There are a ton of different ways to rank your product keywords in Amazon but, I will be focusing mainly on one. The way I will be talking mostly about is utilizing Amazon’s search terms properly.
What are “Search Terms”?
Search terms in Amazon is the area in the backend of your product listing where you can input your main keywords. There are 5 lines where you can put your keywords, you can see what it looks like below:
If you are selling on Amazon you will probably have seen this before. However, there is a good chance that you are not getting the most out of it. Many people, including myself up to a couple days ago, do not know the correct way to fill out these search terms for the best rankings.
The second part of this tip is going to show you how to use Amazon’s search terms the right way and how to use it to rank for keywords.
Part 2 Video
I hope that watching that video helped you understand the correct way to use the search terms. I know that by adding the new keywords into the search term box for my own product increased almost all of my keywords as well as help me start to rank for many of them. The results happened literally overnight as well.
Since I was able to increase my keyword rankings and increase my product’s overall reach within Amazon I thought it would be useful for many of you too.
Thank you all for reading and watching the videos! Make sure to subscribe to my Youtube channel because I am planning on becoming a lot more active there in the future.